How Data Providers can Strengthen their Brand and Win New Business with Academic Marketing

Bolster the credibility of your data-as-a-service business and increase your visibility by tapping into a vital audience segment of data procurers: academics.

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Sharing your Data with Academics Shapes Real-world Change

Let’s put aside the potential marketing and revenue benefits of tapping into the academic researcher community for a moment - we’ll get to that. The primary, and often underappreciated, benefit of sharing your data with global academic researchers is the profound societal impact it can have. 

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Over the past decade, academic researchers have been cited by major US news outlets thousands of times, underscoring the significant influence of scholarly work in shaping public discourse. The combination of rigorous peer review and a commitment to integrity ensures that published academic research remains a trustworthy and authoritative source of information.

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“Choosing to unlock our data for academics was an easy decision. We’ve seen researchers produce life-saving work while also providing invaluable product feedback.”

Auren Hoffman, CEO, SafeGraph

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By sharing your data with the world’s leading experts, you’re not just contributing to scientific advancements, you’re also driving policy changes, fostering innovation, and playing a role in shaping the future of technology and society. And, of course, positioning your brand around these contributions offers a powerful and enduring marketing strategy. 

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Your Data Cited in Top Academic Journals 

Unlike many other audiences, academic researchers aren’t just willing to use your data—they’re eager to do so. In the academic world, both PhD students and faculty members are driven by the goal of getting published and having their work seen by a wider audience. This is great news for your marketing team and can be far more cost-effective than building your own research department.

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When groundbreaking academic research gets published, it often makes its way to mainstream media outlets. When it does, your brand acquires valuable social proof and you boost your credibility with your primary audience. Plus, as your data gets cited in high-profile journals and news stories, you can expect to see a positive impact on SEO and other key performance metrics.

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‍“We love seeing our data leveraged for timely, real-world insights, such as the recent back-to-office research from teams at the University of Michigan and the University of Chicago. Not only was People Data Labs cited in this excellent academic research, but it also drove press mentions in The Washington Post and Forbes.” ‍

Ben Eisenberg, CEO, People Data Labs

The Dewey Data Platform: Reach Academics with Minimal Effort

The Dewey Data platform is designed specifically for academic research. It does not compete with your primary business channels. By partnering with Dewey, data providers quickly unlock their data to thousands of researchers from over 300 global universities. 

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The best part? Dewey does the heavy lifting. 

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To get started, you’ll collaborate with our team to set up your preferred data delivery method (e.g. S3, Snowflake, GCS.), confirm a refresh cadence, and share any data documentation. Once this is in place you can consider the channel offloaded. Dewey will handle marketing your data to the academic community, field incoming inquiries, and highlight any published papers that result. 

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You’ll receive monthly usage reports, showing how many researchers are engaging with your data, along with detailed insights on how many samples were downloaded.

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“Dewey’s academic audience immediately got our data into the hands of dozens of interested researchers. Compared to building out an academic program ourselves, we’ve saved a ton of time and are reaching a larger audience.”

Geoff Flint, CEO, CustomWeather

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This guest post was written by Dewey Data. If you're interested in working with Dewey, please get in touch today: https://www.deweydata.io/partner-with-dewey

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