Generative AI has made already data-hungry tech companies insatiable for content to train their AI models. This phenomenon has sparked high-profile legal disputes, such as the recent case News Corp brought against Perplexity AI for alleged 'content kleptocracy'. Such cases demonstrate the importance of a data monetization environment in which content creators are fairly remunerated for their intellectual property.
It's in this healthy data sharing economy where content creators can generate net-new revenue by monetizing their data assets, and where AI companies can train more reliable models based on human-generated, diverse datasets.
We've compiled an ongoing list to track licensing deals between companies for AI training purposes. Those included are publicly disclosed.
Undoubtedly, there are more licensing deals happening behind the scenes, and many more which will be reported in the coming months that we'll add here. As long as the AI revolution continues, we will need data to train the AI. So we will see more household name companies striking data licensing deals with AI firms, like those listed below:
Status: Confirmed
Deal Details: Ongoing and historical data access with Google.
Financial Information: Reported to be $60M/year, S-1 reports $66.4M between 2021-2022.
Source: SEC
Status: Confirmed
Deal Details: Deals with Meta, OpenAI, Amazon, Apple.
Financial Information: Estimated $25-50M deals with Amazon, Apple. Data labeled and prepared by Shutterstock's contributors.
Source: Shutterstock Press Release
Status: Confirmed
Deal Details: Licensed review and location data to Perplexity AI and Neeva, plus other LLM companies.
Financial Information: Other category revenue grew to $47M in 2023, includes licensing AI data.
Source: The Verge
Status: Confirmed
Deal Details: Licenses its news content to help train large AI models.
Financial Information: Added $22M in the Reuters News Segment, increasing their overall AI-related revenue.
Source: Reuters
Status: Confirmed
Deal Details: The major academic publisher licensed previously published academic papers for use in AI model training.
Financial Information: One-time revenue of $23M for previously published academic papers.
Source: The Bookseller
Status: Confirmed
Deal Details: Multi-year contracts giving OpenAI historical and ongoing access to news content.
Financial Information: OpenAI reportedly offers $1-5M per corpus, Apple offers $50M over multi-year period.
Source: The Information
Status: Confirmed
Deal Details: The media company and publisher partnered with OpenAI to license its data.
Financial Information: No specific financial information available.
Source: WIRED
Status: Confirmed
Deal Details: Provides third-parties to firehose access to users' data, unless users opt-out.
Financial Information: $42K/month or $2.5M/year.
Source: TechCrunch
Status: Confirmed
Deal Details: Signed deal with OpenAI with both parties referring to the arrangement as a “strategic partnership and licensing agreement.” Licenses FT’s content for training AI models and displaying in generative AI responses produced by tools like ChatGPT.
Financial Information: No specifics, but understood to be non-exclusive licensing arrangement and that OpenAI is not taking any stake in the FT Group.
Source: TechCrunch
Status: Confirmed
Deal Details: License means OpenAI will have access to AP news stories going back to 1985.
Financial Information: No specific financial information available.
Source: APNews
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