A data broker is a business that collects, processes, and sells personal data, including consumer information, to third-party entities for various purposes, such as marketing, research, and analytics.
It's a specific kind of data provider, namely, one that deals with personal data and so therefore is bound by stricter regulation. For example, there are four US states requiring data brokers to register with the relevant authority in order to practice.
So while the data brokerage model has played a significant role in the data economy, it is becoming increasingly regulated as consumers demand greater control over their data and new software solutions and laws emerge to meet these needs.
Monda makes it easy to create data products, publish a data storefront, integrate with data marketplaces, and manage data demand - data monetization made simple.
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