A data vendor is a company or entity that collects, processes, and sells or licenses data to other organizations for various commercial purposes. These vendors provide data in different formats, ranging from raw datasets to refined insights, which clients use for activities like market research, targeted advertising, risk assessment, and decision-making.
Data vendors may source information from public records, online activity, customer transactions, or proprietary databases. Their role has become increasingly important as businesses seek to leverage data for competitive advantage.
The term is synonymous with 'data seller' and is related to 'data provider', though more specific, as data providers may share data for non-commercial purposes like research or public service. Data vendors offer information in various formats, from raw datasets to refined insights, which clients use for activities like market research, targeted advertising, risk assessment, and decision-making. Unlike a data broker, which specializes in collecting and selling personal data, a data vendor may offer a broader range of information, including non-personal and aggregated datasets.
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