A data company is a business that specializes in collecting, processing, analyzing, and distributing data to other organizations for commercial use. These companies gather information from various sources, such as public records, online activity, and customer transactions, which they refine and package into valuable insights. Clients use this data for purposes like market research, targeted advertising, improving customer experiences, and optimizing business operations. Data companies may sell raw data, provide analytical tools, or offer customized data solutions to meet specific client needs.
Well-known data companies include Acxiom, Experian, Equifax, CoreLogic, and Nielsen, which provide data services across industries such as marketing, finance, and consumer analytics. The term "data company" began gaining widespread use in the early 2000s, as advances in digital technology and the rise of big data transformed how businesses collect and monetize information.
Monda makes it easy to create data products, publish a data storefront, integrate with data marketplaces, and manage data demand - data monetization made simple.
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